Wheels falling off print media model. Poor old Rupert.

News Ltd put boot into Yellow Pages. Google trump both.


We have been watching with interest the stoush between Google and Rupert, owner of News Ltd.

So, in typical Google style, they respond with a free Real Estate search feature to Google Maps.

This is aimed fair and square at www.realestate.com.au which is 60% owned by News Ltd. We noticed a large parcel of shares go through the market in the last week. It turns out the seller was the Ray White group who got in at the bottom and it would appear out at the top. And they should know!

Poor old Rupert! only last week, News Ltd had a pop at Yellow Pages (Australia) through a purpose built web site www.yellowturningblue.com.au and the gloves came off between the two of them. According to replies to various blogs, employees of Yellow Pages have hit back at what News Ltd have produced as research. The research just pointed out the bleeding obvious. Young people just do not use Yellow Pages anymore.

Now about MySpace..............